The Sports & Music Reunion presented by Carnival Corporation & plc

Sports & Music Reunion hosted by Chris Spence and Andre Farr to be presented by Carnival Corporation at The London West Hollywood West Hollywood, Ca on July 8, 2018. (Photo by Jevone Moore/Full Image 360)

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The Sports & Music Reunion presented by Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, will take place on Sunday, July 8, 2018 at the award-winning hotel The London West Hollywood at Beverly Hills. This exclusive event is invitation only; red carpet arrivals begin at 7 p.m. Pacific Time.

Hosted by Chris Spencer and Sports & Music Weekend creator Andre Farr, the Sports & Music Reunion marks the return of a classic—the Sports & Music Weekend—with a new bi-annual, multi-year series of special events that will bring together VIP athletes, entertainers and business leaders to party with a purpose.

Reuniting past Sports & Music Weekends hosts and celebrity attendees, The Sports & Music Reunion presented by Carnival Corp. will issue the prestigious Best By Farr awards to three prominent American business leaders:

  • Arnold Donald, president & CEO of Carnival Corp., who will receive the CEO of the Year Award;
  • Quintin Primo III, chairman & CEO of Capri Investment Group, a global real estate investment manager and investor in Baldwin Hills Crenshaw Plaza in Los Angeles, who will receive the Entrepreneur of the Year Award;
  • Terry Crews, actor, artist, athlete and activist, who will receive the Leadership and Valor Award; and 
  • Danielle Frost, founder & CEO, A Frostchild Production, who will receive the Sports Event Producer of the Year Award.

Andre Farr International is pleased to partner with IntraLink Global, a strategic marketing firm, and Carnival Corp., consistently recognized for its strong commitment to its customers, diversity and community. “I am thrilled to produce the Sports & Music Reunion 2018, and honored to have such a tremendous corporate partner as Carnival Corp. Nobody blends all the aspects of these business verticals—sports, entertainment, travel and leisure—into a total lifestyle, or does it better than we do,” said Farr, CEO of Andre Farr International.

The Sports & Music Reunion will launch a multi-year series of exciting special events, including a soon to be announced annual Sports & Music Cruise with one of Carnival Corp.’s iconic cruise line brands. The company’s nine global cruise line brands include Carnival Cruise Line, Cunard, Holland America Line, Princess Cruises and Seabourn. “Together with Carnival Corp. and our other important partners, we look forward to impacting lives, having fun and making this event bigger and better each year for many years to come,” said Farr.

“Carnival Corporation is honored to serve as presenting sponsor for the 2018 Sports & Music Reunion,” said Roger Frizzell, Carnival Corp.’s chief communications officer. “Congratulations to our CEO, Arnold Donald, and all the 2018 Best By Farr award winners on their much-deserved recognition and tremendous record of success. As the world’s leading cruise company, we are committed to providing extraordinary vacation experiences and consistently exceeding the expectations of over 12 million annual guests – all of which is made possible by our 120,000 passionate employees who are dedicated to building upon our legacy as a responsible corporate citizen. We are proud to support Andre Farr and his team on their important work and vision in launching The 2018 Sports & Music Reunion.”

About The Sports & Music Weekend

The Sport & Music Weekend (S&MW) is a proprietary event specifically designed to enhance, advance and educate our audience through programming that is entertaining yet also enlightening. Attended by athletes, entertainers and executive leaders, the weekend is exclusively sponsored by select corporations that embrace a high level of social responsibility and excellence in the marketplace. Content focuses on the principles of responsibility, accountability and execution, and inspires sports and entertainment industry influencers to maximize their platform and fully utilize their rights as citizens.

About Carnival Corporation & plc

Carnival Corporation & plc is the world’s largest leisure travel company and among the most profitable and financially strong in the cruise and vacation industries, with a portfolio of 10 dynamic brands that include nine of the world’s leading cruise lines. With operations in North America, Australia, Europe and Asia, its portfolio features Carnival Cruise Line, Princess Cruises, Holland America Line, Seabourn, P&O Cruises (Australia), Costa Cruises, AIDA Cruises, P&O Cruises (UK) and Cunard, as well as Fathom, the corporation’s immersion and enrichment experience brand.

Together, the corporation’s cruise lines operate 103 ships with 234,000 lower berths visiting over 700 ports around the world, with 18 new ships scheduled to be delivered between 2018 and 2023. Carnival Corporation & plc also operates Holland America Princess Alaska Tours, the leading tour company in Alaska and the Canadian Yukon. Traded on both the New York and London Stock Exchanges, Carnival Corporation & plc is the only group in the world to be included in both the S&P 500 and the FTSE 100 indices.

In 2017, Fast Company recognized Carnival Corporation as being among the “Top 10 Most Innovative Companies” in both the design and travel categories. Fast Company specifically recognized Carnival Corporation for its work in developing OceanMedallion™, a high-tech wearable device that enables the world’s first interactive guest experience platform capable of transforming vacation travel into a highly personalized and elevated level of customized service. Additional information can be found at,,,,,,,,, and